I'm planning to release my next Game On book towards the end of February/early March, and already, I'm thinking about promotion. When I released the first book in the series, blog tours were a big deal, and they worked. I had exceptional (well, what I would call exceptional lol) book sales for a year after the book was released, and I can't help thinking that most of it came off the back of a blog tour and a high level of networking.
And I used to love being part of other people's cover reveals and blog tours. And reading about them! I'm not against it now, I'm happy to host anyone when I can but when I see cover reveals on a blog post now, my eyes start to glaze over.
I think it's the sheer amount of them. If it's a blogger I know, I will absolutely take a look, but when it's someone I've never heard of, I tend to skim. Which got me thinking, if someone is showing off my book cover to people who have never heard of me, are they skimming, too?
I realise I slightly risk sounding like a bitch with this confession, because, let's face it, if authors aren't going to support each other, who else will? I'll never stop supporting my fellow authors, but is the cover reveal trend still as good an idea as it once was? If everyone is doing it, how can you make yours stand out amongst the others? Especially when so many people confess to scrolling by these kind of posts?
So... what do you think? Are blog tours and cover reveals still a good idea, or should we be thinking outside the box when it comes to promotion?